It Makes Sense to Maintain that New Automobile

So you have made the decision it is time to purchase that new model automobile, you’ve picked out the color and found the price range you’ve been looking for. You’ve got your down payment and you’ve gone over the financing options as well as what your budget can handle as far as the payment along with any insurance costs changes.

But one thing you may not have figured on when you’ve made the choice to purchase this new automobile is what the actual expenses will be to maintain and keep your vehicle in good running condition. People normally do not put this part in the equation of their finances when it comes to their decision to purchase a specific model. In a recent Consumer Reports estimate over the next five years, you will spend four percent of the total cost of your vehicle on such things as repair and maintenance on keeping your vehicle in good condition. Sure, right now it doesn’t seem like a lot but it will seem so when you have to deal with a large repair such as a blown transmission.

Another recent study shows that an average American household will spend a minimum of almost $5500.00 on gas and automobile expenses. If you stop to think about this it adds up to almost being like a second car payment.

This American average includes all different makes and models. This also depends on what make and model automobile that you have chosen to purchase. For example if you purchase a brand new Honda Accord over a British sports car of course that maintenance cost will be much lower. Remembering to purchase a warranty from the beginning and this will help you out early on when a repair is in order.

In today’s economy, many people are hanging on to their autos much longer and keeping them in better condition then they were in the past. Also today’s autos are built to be much more dependable, it is not unusual to see a car go past the 100,000 miles on the odometer. With people doing the basic routine maintenance although at times this can be expense it will be spread out over many years.

With a person taking good care of their automobile they will prevent expensive repairs and any serious problems as the miles accumulate on their vehicle. Just by changing the oil or rotating the tires will save a person thousands of dollars down the road. Always make sure to check your owner’s manual as to the recommended maintenance schedule for you vehicle and you will have that auto for many years to come.

Let Manly Automotive Group help you in your new and previously owned vehicle choices today stop by our website today and drive away knowing that you made the right choice with us! Manly Auto can also can be found on Twitter https://twitter.com/ManlyAuto  and Facebook http://www.facebook.com/pages/Santa-Rosa-CA/Manly-Auto-Group/103413126362572? v=wall&__a=3& ; stop on over and visit us!

The Service Value of Sales Prospects

Dealerships in the past believed that the value of a sales opportunity was realized only if a customer actually made a purchase. But in today’s world they are finding that the value comes from every aspect of their business. They are now realizing that it is necessary to integrate sales prospects by giving them information into their marketing database and even more important is that it should be a part of their marketing strategy.

When it comes to marketing strategies for service, a typical dealer will rely on the customer that had previously purchased a vehicle from their dealership as well as using them as a feeder for their business and other service opportunities. With the economy today, many service departments are having to deal with corresponding a reduction in their revenue. A recent press release by J.D. Power & Associates stated that dealer service traffic volumes are expected to decline through to 2013 which will result in a 25 percent decrease in total service dollars.

These days to bring in new service customers a store manager will need to come up ways to increase their business and many dealerships are finding out that with used car leads from third party providers will help in turning that into a new car sale.

When a sales person is sourcing floor or phone customers they need to be able to encourage a potential customer and obtain their email address so in the future they will be able to send an offers or specials directly to them. Those prospects that are not willing to give up their email addresses to a sales person might decide to do so in order to get that deal on service.

Dealers should be competing for a customers business by offering a service package that is designed to win them over to your service department even in the event that the customer had purchased their vehicle at a competitor’s dealership.

Regular emails, coupons, testimonials as well as other information about service packages should be sent out by the Service Managers which are designed to be competitive along with their quick lube service centers.

Whether it is a new or used car lead and it actually closes you can set another standard for a sales practices by offering your new customer a free service or even a coupon for a series of discounted services package. It might seem to be something obvious to some and probably even effortless for a marketing opportunity, however, many dealerships do not do this. Many new vehicle owners are wandering out their doors with pretty much no information about the dealerships service department and nor are they receiving an incentive to return for future servicing to that very vehicle that they just purchase from them.

A successful dealership will be able to find ways to bring in those unsold prospective buyers and unlock each and every lead’s true value by taking it a step further in expanding their lead sources. In turn those that are Internet Sales Managers may be able to obtain additional lead budget dollars if part of that investment could be absorbed by the dealerships service department and include it in their marketing budget.

In trying some new techniques, you could make your dealership have a jump in the service portion of your business during a time when it will be needed the most.

Let Manly Automotive Group help you in your new and previously owned vehicle choices today stop by our website today and drive away knowing that you made the right choice with us! http://www.manlyauto.com/  We also can be found on Twitter https://twitter.com/ManlyAuto and Facebook http://www.facebook.com/profile.php?id=100001445954579&v=wall stop on over and visit us!