Every year, J.D. Power and Associates conduct a U.S. Sales Satisfaction Index Study (SSI). In the 2010 study, Hyundai has shown significant improvement in its position. Overall, Hyundai ranked number seven. Hyundai has also been the company with the greatest improvement out of all the mass market brands from the year 2009. It moved from number sixteen in 2009 to number seven in 2010.
What is the SSI study? It is a comprehensive analysis of the experience of purchasing a new vehicle. The overall customer satisfaction is measured in four factors. These four factors are working out the deal, delivery process, salesperson, and the dealership facility. The study this year found that the way customers are treated by the dealership was more important than the actual price of the transaction.
While Hyundai ranked seventh in the Initial Quality Study, it also ranked 11 in the Vehicle Dependability Study. This plays Hyundai four ranks higher than industry average and three over its 2009 position.