The Hyundai company is trying a new marketing campaign this holiday season. They have brought onboard the breakout artists of the Internet - Pomplamoose. The Youtube duo will perform new music and holiday favorites for Hyundai's ad campaign.
They have made covers of traditional holiday favorites. "Deck the Halls" will go along with the new Genesis campaign, where the new lease offer of $399 a month is offered. "Up on the Rooftop" will grace the 2011 Sonata's spot featuring a $199 per month special. The song "Jingle Bells" will be used in several different ads. These ads feature new deals on the Elantra, Accord, and Santa Fe. This new campaign started November 22 and it will continue until January 3, 2011.
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This is an interesting idea. I wonder if it will be really successful?
ReplyDeleteNeat! I can't wait to see this! I don't watch much tv though...
ReplyDelete